The process and story of creating our logo

The content of our Logo and Brand name also includes the adventure of the emergence of our brand and motto “Io Concept-Luxury in Purity”. We also share with you the journey of our Logo and Brand Name, where you can find the contents of all these titles at our starting point under the headings of our story, vision, mission, values and social impact / responsibility;

Our Logo, Brand Name and Motto are registered.

If you dig deeper into the whole story and content, you will see that Io and the whole mythological story is actually shared in several ways, in Anatolia and around the Golden Horn in Istanbul

Brand Name: Io Concept - "IO" is the Moon, the Moon Goddess, the female productive power symbolized by the moon - secrets, mystery - the Queen of Heaven.

The foundations of all famous cities in ancient times were decorated with poetic or mythological stories that cannot be proven by historical data. These legends, which belong to the times before the establishment of the cities in question, are essentially the myths put forward by ancient writers who wanted to add value to the beginnings of the cities by mixing people and divine phenomena. There are several meanings for Io below.

Io (mythology), the beautiful daughter of Argos King Inakhos, is also one of the priestesses of the city's Temple of Hera. Zeus falls passionately in love with Io and turns Io into the White Cow to protect her.

Io (satellite) is one of the moons of Jupiter in Astronomy and is also the Moon.

Io (plant) is a genus belonging to the Asteraceae family.

1.      Logo and Background Color:

White: Purity, Ease, freshness, goodness, hope, imagination, innocence, light, minimalism, modern, peace, simplicity

Black: Stylish, sensitive, elegance, exclusivity, formality, ostentation, luxury, mystery, power, stability, protection, versatility

Shades of Gray: Balance, calm, mature, minimal, intelligence, neutral, reliable, stylish, solid, stability

2.      Silver/ Sparkle and Shine: Silver represents femininity, creativity and the moon. It includes the desire to reach one's potential and goals, the aim to be determined and successful, and progress through creativity. It also symbolizes the determined stance and future brightness of our brand. Enlightening people's lives, shedding light on their own journeys, discovering their own truth with the luxury of simplicity and purity.

3.      “I” and “o” signs: “I” symbolizes our direction of Ascension, discovery of existence, power and determination; “o” represents our direction of creation, inclusion, mystery and purity, and the two symbols together express balance with the combination of material and spiritual structure.

When these elements come together, our brand is inspired by its determination. It represents the goal of expanding potential in infinite possibilities, moment by moment.

We carry a strong and determined vision that symbolizes the transformation and achievements of everyone discovering their potential and becoming themselves through diversity.

We are committed to making creative, natural, pure designs accessible to everyone through sustainable practices. We aim to bring the wisdom of traditions into the future with today's technologies. Our inventory includes apparel, beachwear, sportswear, baby and basics that inspire people to showcase their personal style and invite them to be in tune with their nature. We believe in people and that is why we continue our journey with a team of individuals who look at problems from different perspectives. This diversity enriches us. We set out knowing that every issue has a solution.